The reason why you have a website is primarily because you want to reach more people and hopefully get more customers. However, just having a website is not enough, you’ve got to be discoverable and you can do this in different ways.
One of the largest platforms to get more people visiting your website is through search engines. Search engines like google, yahoo, and bing are websites as well, but they are places where people go to look for help, find an answer and do their research.
And your hope is to get your website on top of search results for the keywords that are related to your product or service.
You may have in the past, did some SEO tricks, or you may have done your golden keyword research and implement lots of techniques, but nothing has ever helped to increase your search ranking.
And even if you are on the top result of your selected keyword, you’re not getting a significant amount of traffic or visitors that converts or become a customer.
That is why having an SEO friendly website or being on top in search results is not enough, you’ve got to have a people friendly website, so your visitors can become your customers.
So today, I’d like to share with you the one big thing that you can do to have an SEO and People friendly website.
Here’s a video that I found very helpful to get you started.
The value prop is just the same as your Unique Selling Point.
So, how would you uncover your UPS or Unique Selling Point?
In article from Enterpreneur.com, they shared 3 ways to uncover your UPS:
- Put yourself in your customer’s shoes. Too often, entrepreneurs fall in love with their product or service and forget that it is the customer’s needs, not their own, that they must satisfy. Step back from your daily operations and carefully scrutinize what your customers really want. Suppose you own a pizza parlor. Sure, customers come into your pizza place for food. But is food all they want? What could make them come back again and again and ignore your competition? The answer might be quality, convenience, reliability, friendliness, cleanliness, courtesy or customer service.Remember, price is never the only reason people buy. If your competition is beating you on pricing because they are larger, you have to find another sales feature that addresses the customer’s needs and then build your sales and promotional efforts around that feature.
- Know what motivates your customers’ behavior and buying decisions. Effective marketing requires you to be an amateur psychologist. You need to know what drives and motivates customers. Go beyond the traditional customer demographics, such as age, gender, race, income and geographic location, that most businesses collect to analyze their sales trends. For our pizza shop example, it is not enough to know that 75 percent of your customers are in the 18-to-25 age range. You need to look at their motives for buying pizza-taste, peer pressure, convenience and so on.Cosmetics and liquor companies are great examples of industries that know the value of psychologically oriented promotion. People buy these products based on their desires (for pretty women, luxury, glamour and so on), not on their needs.
- Uncover the real reasons customers buy your product instead of a competitor’s. As your business grows, you’ll be able to ask your best source of information: your customers. For example, the pizza entrepreneur could ask them why they like his pizza over others, plus ask them to rate the importance of the features he offers, such as taste, size, ingredients, atmosphere and service. You will be surprised how honest people are when you ask how you can improve your service.
So, I hope this post helped in realizing your website intent. If you need a fresher point of view in determining your UPS, I’ll be happy to help you out! Contact me here
