On my previous post, I talked about how to turn your offline training or workshop into an evergreen online course. If your course is already set up or if you just want to start building your list, then this post is perfect for you. One of the most popular and most effective marketing strategy today is to offer a Free Online Course in exchange for their email address.
Building trust and authority is a more effective selling technique than direct and hard selling. It enables you to sell without being salesly or pushy. This is one of the reasons why most experts and businesses today are providing a great sequence of content first before laying out an offer. Just like dating, you don’t ask for marriage on the first meeting, you need to get to know each other, it gives you a higher chance of getting a positive response.
So in this post, I’ll talk about how to create a free online course as your marketing strategy to promote your paid online course. But before we go into the steps, I just want to make sure that whatever you are offering has to be something that your prospect customer really need to know or what to learn. Think for a moment and put yourself as a customer and what it is that you want to get, what is the specific problem that you can solve? If you don’t have any idea, you can offer a free consultation for the first month, so your offer can base on the most question they ask.
But before we go into the steps, I just want to make sure that whatever you are offering has to be something that your prospect customer really need to know or what to learn. Think for a moment and put yourself as a customer and what it is that you want to get, what is the specific problem that you can solve? If you don’t have any idea, you can offer a free consultation for the first month, so your offer can base on the most question they ask.
Once you have the specific message that you want to offer, it’s time to create your free online course.
How to create your free online course
This marketing funnel set up has been proven by big online marketing experts and guru out there, you may have seen this setup and you may go through this funnel unaware if you ever have enrolled to a free online course. And this is the best marketing sales funnel that converts a lead into a buying customer.
Here you will only need 7 pages. 7 web pages, not websites. You will only need one website that contains 7 web pages.
3 of them are going to be opt-in pages and 3 of them are value pages and one is your sales page.
So the opt-in page is where people will opt-in, they will enter their name and email address.
Then after opting it they will be redirected to your value page.
The reason why you need 3 value pages is for you to indoctrinate them and show them how you can really help them. You have to show them that you are really an expert in your field and you can help them and your course will be able to help them. So you can to create value before offering a sale.
A study shows that only 5% of the people that visit your site for the first time, would likely to buy your product or program, so what happens to the 95% of your leads? Well, they could have forgotten you, or they’ve found other experts or just gone.
So you have to catch them first.
Because they were on your website, they are pretty much interested in your content and they would just need more time to get to know you and your message.
So do you need to tell them exactly?
Your Value Pages
The first page content will be about the journey and the opportunity, to show people that they can positively change their lives, that they can learn to train their dog, that they can learn to meditate, that they can learn to play guitar, that they can grow healthy plants without fertilizers, that they can learn to live healthy lifestyle, that they can improve their personality or better relationships.
You show them the opportunity to change their lives for the better and along the way, you’re teaching, you’re giving value because by showing someone that they can change their lives for the better is one of the biggest gifts that you can give them and they would be anticipating your next piece of content.
Your second content will be the transformation content, where you show how the opportunity becomes real for them, and again this is high-value content, it can be case studies or the basic steps that will show them that it’s really possible and they can do it, others have done it very easily with your guide.
And that’s how you can show to them that you’re really an expert and your message can transform people.
So then, your final content will be the experience content, where you show them what it really likes to have changed their lives for the better and you’re still delivering great content. And by this time, they’re ready and engage in knowing more about your message and your expertise.
So this funnel is pretty awesome, you’ve created a relationship and now it’s easy for you to ask a sale.
Your Opt-in Pages
Your opt-in pages are basically a short, not longer than 3 minutes, explanation of what they are going to get in the value pages.
If you decide to use video, I’ve talked about different options on filming your content here.
I hope this post helps you to not get overwhelmed with making free online courses. If you need help in setting up your online course and marketing funnel fast, please contact me here. I’m very excited to work with you and get your message out there!
